Banners are long strips of material bearing a slogan or design
Digital age may have lowered the monetary entry-point for eye-catching digital signage (like LED Signs, illuminated displays, and LCD monitors), but banners can still turn heads. And because they require less maintenance and start at a lower price, you can bet that small and medium-sized businesses will have at least one or two large banners for advertising, indoor and outdoor events, or branding lying around.
With great popularity comes a great bevy of different signage solutions. Banners are the army knife of marketing – not just because of their versatility but also their modularity. So many types of banners exist, and for almost any application, that choosing the right one is a little overwhelming for first-time buyers. Fret not, newcomer: we have compiled a list of the most popular banner types below. But first, let’s go over the characteristics that define a banner.